![]() There was also no formal mention of the strike by anyone onstage, although Rita Ferro, Disney’s president of advertising sales (that’s her above in the photo), did speak of “difficult challenges” that television was facing this year. It was more than 70 minutes in before Kevin Feige took the stage and presented footage from some new Marvel shows (more on that below), marking the first real presentation of any scripted series at the upfront. The vast majority of the presentation was devoted to unscripted programming like live sports, reality TV, and news. One need only look at the lineup of this year’s Disney upfront (or ABC’s fall schedule) to recognize that the company is clearly feeling the effects of the writers’ strike. The Writers’ Strike Looms Large - Even if It Isn’t Mentioned ![]() Read some of the key takeaways from the presentation below. ![]()
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